What's your name?

Lost in the fray of a Dodgers five-game meltdown in the NLCS was the story that Dodger Stadium might, for the first time, hand out naming rights in 2009. Alas, that won't end up happening, although everything else in the ballpark is up for sale.

Available canvases include the bullpens, dugouts, base lines, outfield pavilions, parking gates, press box, Stadium Club, luxury suites and clubhouse. The team's newly adopted spring training facilities in Arizona are also up for grabs.

The Dodgers said Monday that they had formed a partnership with the William Morris Agency of Beverly Hills to identify opportunities to rename parts of the stadium and its planned $500-million addition. The expansion is intended to transform the ballpark into a year-round destination for dining, shopping and recreation -- and could also serve up numerous branding opportunities.

That brings us to this little piece on stadium naming rights. It's very interesting, especially if you've ever tuned into a broadcast and wondered why you always thought Bank of America stadium was actually called Ericsson Stadium. It was.

All the changes make it really tough on bulletin board warfare; especially for fans visiting another team's message board.

Rockies fan: "We're gonna wipe you out at Pac Bell!"
Giants fan: "It's AT&T Park."
Rockies fan: "Seriously?"
Giants fan: "Yes."
Rockies fan: "Not for long!"

Everyone is right, and everyone is wrong. One more note, why wasn't Fenway ever called "Yankees Suck Stadium?"