Wednesday, April 8, 2009

Tigers go to bat for automaker

General Motors might not have the resources to back Major League Baseball teams, but the Detroit Tigers are doing their best to back GM.
This season, fans will see the General Motors name on the fountain along with logos for Ford Motor Co. and Chrysler LLC. Underneath GM's name, a sign reads: "The Detroit Tigers support our automakers."
Intersting gesture. The Tigers probably didn't have anyone to fill the ad space around the ballpark anyway. It would be interesting to hear some comments from the the team and GM on this arrangement. Free advertising is likely unprecedented at the ballpark, except for special interests like fundraisers and grassroots benefits.
aq

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