Chatham A's change nickname

MLB continues to police usage of its merchandise and likeness. One Cape Cod Baseball League team is changing its name due to the heavy-handedness.

The decision comes after Chatham, one of 10 teams in the Cape Cod Baseball League and one of six sharing a nickname with a Major League Baseball franchise, decided not to sign an annual contract that would allow them to keep the A’s as their name but require them to purchase all uniforms and souvenir merchandise from MLB-licensed vendors.

It has not yet been established what the other five CCBL franchises using MLB nicknames – the Bourne Braves, Hyannis Mets, Orleans Cardinals, Y-D Red Sox and Harwich Mariners – are planning to do, but Bourne and Orleans are strongly considering a name change as well, according to Cape Cod Baseball League Commissioner Paul Galop. All teams must make their intentions known to the Cape League by Oct. 25.

The six CCBL clubs sharing nicknames with major league teams signed an abbreviated contract with MLB Properties this past summer (covering the 2008 season), but have until Nov. 1 to opt of the contract, which covers the 2009 season.

Major League Baseball threatened to withhold its annual $100,000 grant last year until a temporary contract with the six targeted CCBL teams was signed. The Cape League is not in jeopardy of losing that funding next year, Galop said, now that they’ve cooperated with MLB, either by signing the licensing agreement or changing their name altogether.

As I always say, I understand that baseball wants to protect its product, but how far is too far?