Saturday, July 26, 2008

NFL rivals MLB streaming

The NFL is dipping its big toe in the pool of online game streaming. The league won't challenge MLB in terms of the amount of content available, but giving fans the opportunity to choose camera angles is revolutionary.
The league and NBC say it is an experiment. They hope to prove they can lure new viewers and people who are already watching at home by adding interactive elements. Viewers will be able to choose from among at least four live camera angles and review statistics that update during the game, according to the league. The league and the network will share in ad sales.

"I think the consumer of media is more and more interested in a greater sense of control over their media experience," said Gary Zenkel, NBC Sports' executive vice president of strategic partnerships. "Whether that translates to sports viewing or not, no one knows. But this is certainly an opportunity to experiment."
As someone who knows a thing or two about cameras, camera angles and covering live sporting events, I think the opportunity to control viewpoints will not be a major draw to watching NFL games online over time. There's a reason the networks prefer the angles they do during games -- those are the best ones. MLB would be even less attractive to watch in terms of choosing your own camera angles. Consider this: choosing camera angles does not mean you'll have the chance to switch angles during play, and the ability to choose angles during play isn't fun. It's work, and that's why people are hired to do it, so the rest of us can watch comfortably at home.

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