MLB gloss coming off?

This article from Forbes would seem to stand opposite to everything ever uttered by Bud Selig regarding the popularity of baseball today.

Selig always talks about this being the golden era of baseball. Just one month ago he was at it again:

"Today is the golden era of baseball," Selig said. "The game today is more popular than it has ever been in its long and distinguished history."

That may, in fact, be true depending on what set of statistics you look at. But if fewer fans are going games, even for economic reasons, that means baseball is slightly out of touch with what fans are looking for. That's makes any boom period slightly less shiny, even if it is still fairly golden.